Starbucks zooms in on high-end and mobile business

April 13, 2017

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BUSINESS By Yan Qiong 2017-04-13

By CGTN’s Xia Cheng

Chinese consumers are drinking more coffee and buying more freshly roasted beans, a trend Starbucks, as one of most popular global coffee chains, plans to take advantage of. The coffee company said it would allow customers in China to better understand the craft of roasting and would copy China's social gifting model in the US.

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